2025 REPORT HIGHLIGHTS

Rental Activity Remains Strong and Steady 

• 72% of contractors rented equipment in the past 12 months—on par with 2024. 
• Rental continues to serve as a strategic lever for meeting demand, managing risk, and controlling costs. 

Used Equipment Purchases Are On the Rise 

• 27% plan to purchase more used equipment this year, up 5 points from 2024. 
• Cost savings and immediate availability are driving this trend amid high interest rates. 

Ownership No Longer Means Exclusivity

• 71% of equipment owners also rented this year. 
• Contractors are blending strategies to stay agile without bloating their balance sheets. 

Rental Intentions Show Stable Demand 

• 54% say they will rent as much or more over the next 12 months. 
• Key drivers include short-term needs, availability, and cost predictability. 

“Just Enough, Just in Time” Fleet Mentality 

• 52% said their fleet strategy has changed in the last year—mostly toward more flexible ownership models.
  
• Seasonal rentals and telematics-driven right-sizing are replacing the “own everything” mindset.